Digital transformation is a strategy for introducing modern tools into business
To make the execution of tasks more efficient for the staff and customers of the company. While the strategy for each business will be unique, there is a need for digital transformation for both global enterprises and small companies.
The COVID-19 pandemic has shown that companies that successfully implement a digital transformation strategy feel best in times of crisis. They are focusing on online communication with customers, moving employees to work remotely, or offering new services on the Internet in accordance with changing needs.
The international data corporation IDC demonstrates the growth of companies’ spending on digital transformation. Investment in the strategy has grown steadily since 2019, as has the demand for a workforce capable of accelerating and optimizing the digital transformation of the enterprise. The most striking examples of digital transformation over the past two years are: Popularization of online food ordering. Remote fitness programs.
Streaming for media. Cashless payment online. Bold business moves towards digital solutions are associated with an improved customer experience and a positive online experience for them to interact with brands.
Basic principles of digital transformation
Digital transformation is a continuous process that has several development vectors at once. Optimization of work for staff, convenience of cooperation for customers and technological flexibility of the company are considered key tasks in digital transformation. Examples of such changes are: Implementation of artificial intelligence algorithms.
Focus on remote collaboration. Updating and improving software. Optimization of work with the target audience and much more. Unlike digitalization, which is considered a smaller strategy, digital transformation is a global organizational change in a company and significant improvements in the business model through the implementation of effective digital tools.
People Digital transformation starts with internal business transformation.
Talking to the staff will help to identify the doubts and wishes of the employees. Sometimes employees can be intimidated by change. For example, the introduction of artificial intelligence is often perceived as the first steps towards downsizing.
The task of the manager is to convey that the staff will be able to concentrate on creative work, and only routine processes will be trusted to algorithms. Process Effective digital transformation should bring more positive factors for the company’s customers.
To do this, you need to be guided by the needs and desires of the target audience. The introduction of digital technologies should be aimed at achieving maximum value from the point of view of customers. Read feedback from your users, ask for their feedback to choose the right path for digital transformation.
Technologies Businesses are moving away from cumbersome technologies in favor of simple and affordable solutions that bring value and profit from the start of integration. Simple solutions are faster and easier to adapt to market changes.
The epidemic mentioned at the beginning of the article once again pointed out to entrepreneurs the importance of dynamism, including in matters of digital brand development. 10 Best Examples of Digital Transformation Large companies have been on the path to digital transformation for a long time. For them, this approach turns into not only trial and error, but success and profit.